Work Experiences
Connect with me on LinkedIn
BxB Media
As a Graphic and UX designer at a fast-paced digital marketing agency specializing in web design, print design. and branding for the home services industry. Using Adobe XD, I created web design concepts for 2-4 new clients monthly and oversaw the launch of 37+ websites. My role extended beyond design, collaborating with various stakeholders, including clients, private equity firms, marketers, copywriters, developers, and senior leadership, to define strategic directions for designs and branding. I also excelled in print collateral design, producing brochures, flyers, booklets, postcards, signage, and vehicle graphic wraps. Contributing to the agency's success, my digital ad and social media campaigns resulted in over $100k in booked services. Additionally, I took a leadership role by presenting on brand strategy, spearheading educational materials for clients, and mentoring two junior designers. In a forward-thinking capacity, I actively participated in an AI Task Force, researching and vetting tools to enhance service offerings and internal efficiency, while attending AI-related conferences.
Uproar Communications
I'm proud to have been part of the Uproar Communications team, a dynamic full-service Advertising & Marketing agency, where I had the opportunity to wear many hats and contribute to a wide range of exciting projects for diverse clients.
Dollar Bill Printing Rebrand
One of my notable experiences involved collaborating with Dollar Bill Printing, a local small printing business, where I served as the lead art director for their rebranding efforts. This multifaceted project encompassed package design, print collateral, email campaigns, landing pages, promotional initiatives, signage, and the management of their social media accounts. I took pride in crafting various pieces, such as business cards, letterhead, eye-catching box designs, attention-grabbing flyers, informative folders, and a series of charming rescue animal illustrations to support their shelter animal philanthropy mission.
Beaumont Hospital and the Beaumont Foundation
My role at Uproar also gave me the chance to work with esteemed clients like Beaumont Hospital and Beaumont's Foundation. I took the lead in orchestrating the design and organization of the Beaumont Foundation's annual autumn gala in 2019. This included creating and maintaining their gala publication, as well as developing striking signage, elegant menus, and captivating invitations. Additionally, I played a crucial role in updating Beaumont Hospital's marketing collateral to align with their new design standards, working on projects such as brochures, flyers, comprehensive booklets, doctor cards, signage, and more, spanning all branches of the hospital.
Zeal Credit Union
As part of a collaborative design team for Zeal Credit Union, I contributed to the development of Zeal's new website and lent my creative touch to email campaigns, social media initiatives, print collateral, and even the design of an eye-catching van graphic wrap.
Other experiences
Throughout my time at Uproar, I had the privilege of designing websites and managing social media accounts for a diverse array of clients, including nursing homes, waste management companies, and property management firms. Please note that, due to privacy agreements, I'm unable to showcase finished work from this employer. I apologize for any inconvenience this may cause.
Night owls WItchery
Night Owls Witchery has been my personal sanctuary throughout the long pandemic, allowing me to channel my passion for art and design. During this time, I nurtured my love for digital illustration and harbored a strong desire to broaden my horizons across various facets of digital marketing and product development. To pursue these ambitions, I made the decision to establish my own Shopify e-commerce store and Etsy shop.
Over the course of a year, I dedicated myself to a phase of immersive learning and extensive research. This was pivotal in shaping my understanding of branding and product development for print-on-demand and curated dropship accessories. My goal was clear: to demonstrate my proficiency in web design, user experience optimization, and product photography.
In my quest for growth, I have consistently honed my skills in market research, digital marketing, and social media management. This journey has encompassed photography, advertising campaign management, and in-depth analytics using Facebook Business Manager.
My approach to Night Owls Witchery mirrored how I would approach any client project. I devised a comprehensive marketing strategy, meticulously crafted branding elements, and executed targeted audience marketing through SEO optimization and social media outreach. This venture has been a testament to my commitment to continuous improvement and my unwavering dedication to delivering excellence in all aspects of digital marketing and design.
Fastbooth Photo Booth
Fastbooth Photo Booth is a small business where I had the exciting role of creating digital and printable photo booth designs. Drawing upon my unique illustrator style, I specialized in crafting one-of-a-kind backdrops tailored for weddings, corporate events, and graduation ceremonies.
My creative journey extended beyond backdrops as I embarked on the mission to provide clients with unforgettable branding experiences. This involved the design and application of vinyl wraps on camera equipment, booth backdrops, custom printables, and engaging animated GIFs. I took pride in curating these branding elements to leave a lasting impression on our clients and their event attendees.
Additionally, my responsibilities encompassed the development of various collateral materials to support the business. This included designing eye-catching business cards, informative brochures, comprehensive price booklets, attention-grabbing tradeshow banners, and promotional flyers.
In essence, my role at Fastbooth Photo Booth allowed me to blend my passion for design with the excitement of creating memorable experiences for clients across a wide range of events and occasions.
Advantage Sign & Graphic Solutions
During my time at Advantage Sign & Graphic Solutions a print industry equipment distributor, I had the distinct privilege of overseeing the rebranding efforts for collateral materials. This included revamping brochures, crafting the annual catalog, and both designing and coding emails. Additionally, I was tasked with creating innovative packaging designs for ink labels, an accessory to their large format printers and ensuring a visually appealing and cohesive brand identity across all touchpoints.
The management of the website was also under my purview, allowing me to maintain an up-to-date and engaging online presence for the company. I leveraged my expertise to create compelling landing pages that served as effective entry points for potential clients and partners.
I took on the ambitious task of designing the tradeshow booth as well as the banners, collateral and signage creating an informative but confident experience for this business-to-business industry.